Hiking
Open →
Triathlon
Open →
Swimming
Open →
Running
Open →
Cycling
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The name encodes a complete year of movement — 7 days, 52 weeks. The garments are tools that disappear into the body and let the athlete focus on the work.
The 752 wordmark is built on a strict 36-degree geometric grid — every cut, curve and corner is the same angle. Sport-specific sub-marks are derived from cutout fragments of the main logo, each referencing a physical movement from the discipline.
The mountain sub-mark is derived from the upper-left cutout of the 752 wordmark, echoing the angular silhouette of a peak. Used across the H SX and M HX product lines.
The triathlon mark references forward motion — the lean of a swimmer, the tuck of a cyclist, the stride of a runner — compressed into a single angular fragment of the wordmark.
The swim mark is cut from the lower arc of the 752 letterform — fluid, low-drag, referencing the hydrodynamic profile of an open-water swimmer.
The running sub-mark takes the vertical strokes of the wordmark and angles them forward — capturing the forward lean and heel-to-toe energy transfer of the running gait.
The bike mark references the tucked aero position — the widest horizontal cut from the 752, stretched and angled to suggest speed and aerodynamic efficiency.
